Last updated: 08/09/2026

Earl James PT ("we", "us", "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal data when you visit www.earljamesperformancecoach.co.uk (the "Site") or engage our coaching services.

Who We Are

Business name: Earl James PT
Address: 187 Easter Green Lane, Coventry, CV5 7DP
Email:EarlJames1979@gmail.com

For the purposes of UK GDPR, Earl James PT is the "data controller" of personal data collected through this Site and our coaching services.

What Personal Data We Collect

We may collect the following information:

Through the website contact form:

• Name

• Email address

• Phone number

• Service interest

• Message content

Through the coaching and booking process (outside the website, via our booking/coaching platforms):

• Booking and scheduling information

• Payment information (processed by our payment provider — we do not directly store your card details)

• Health, injury, and fitness information provided as part of onboarding, where relevant to designing your training programme safely

Through WhatsApp, if you choose to contact us this way, we will hold your phone number and message history in line with WhatsApp's own privacy practices, alongside our own.

Special Category Data (Health Information)

Health and injury information is classed as "special category data" under UK GDPR, meaning it requires extra care. We only collect this where necessary to provide safe, appropriate coaching, and only with your clear consent given during the onboarding process. This information is used solely to inform your training and is not shared for any other purpose.

How We Use Your Data

We use your personal data to:

• Respond to enquiries made through the contact form

• Arrange and manage coaching sessions and bookings

• Process payments for services

• Deliver safe, personalised coaching based on your health and fitness information

• Communicate with you about your coaching (including via WhatsApp, where you've chosen to use it)

• Meet our legal and regulatory obligations

We do not use your data for automated decision-making or profiling, and we do not sell your personal data to third parties.

Third-Party Services We Use

We work with the following third-party providers, who process personal data on our behalf:

Each of these providers has its own privacy policy governing how they handle data, and we encourage you to review these where relevant. We only work with providers who are able to meet UK GDPR requirements for handling personal data.

This section will be updated if analytics, marketing, or advertising tools (such as Google Analytics) are added to the Site in future — see our [Cookie Policy] for the most current list of tracking technologies in use.

Legal Basis for Processing

We process your personal data under the following legal bases:

• Contract: to provide coaching services you've signed up for

• Consent: for health/fitness data collected during onboarding, and for optional communications such as WhatsApp

• Legitimate interests: to respond to general enquiries and improve our services

• Legal obligation: where required, such as for financial record-keeping

How Long We Keep Your Data

We keep personal data only for as long as necessary for the purposes it was collected. As a general approach:

• Enquiry data (from the contact form, if you don't go on to become a client) is retained for a reasonable period to allow follow-up, then deleted if no further engagement occurs.

• Client coaching and health data is retained for the duration of our coaching relationship, and for a limited period afterward where needed for record-keeping, safeguarding, or legal/financial obligations (for example, HMRC generally requires financial records to be kept for at least 6 years).

• Data is deleted or anonymised once it is no longer needed for these purposes.

We are working towards formalising a fixed data retention schedule and will update this policy once this is finalised.

Your Rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you

• Request correction of inaccurate data

• Request deletion of your data (subject to legal/contractual obligations)

• Object to or restrict certain processing

• Request a copy of your data in a portable format

• Withdraw consent at any time (where processing is based on consent)

To exercise any of these rights, contact us at EarlJames1979@gmail.com.

Complaints

If you have concerns about how your data is handled, you have the right to complain to the UK's data protection authority, the Information Commissioner's Office (ICO), at ico.org.uk.

Cookies

This Site uses cookies as described in our [Cookie Policy].

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal reasons. Please check this page periodically for updates.

Contact Us

If you have any questions about this Privacy Policy or how your data is handled, please contact us at:
📧 EarlJames1979@gmail.com
📍 187 Easter Green Lane, Coventry, CV5 7DP